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The Body Shop Adds Blieden as US GM

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By: TOM BRANNA

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The Body Shop: hired Andrea Blieden as US general manager. She joined The Body Shop in 2016 as vice president, marketing, and has since played a critical role in the success of the business, said the company. Blieden was first assigned as the acting general manager in October 2017 to support the transition of The Body Shop to new owner Natura & Co. During this time, Blieden secured a successful holiday season for the brand, obtaining growth for The Body Shop at the close of 2017, and seeing...

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